How to carry out the marketing strategies for businesses on the Internet

Maximizing your laptop to create a marketing strategy. Image:goodfon.com

Each of the products and services is need sales with a proper marketing strategy. Since the boom of various businesses on the Internet, it is also a growing number of conventional businesses that create a website to promote their products and services online. 

They want widely known nationally, and even globally. However, there is always a difference in our perspective on consumer behavior.

Online consumers are different from offline consumers. They might be the same people, but the screen and the distance make a huge difference to the way they approach your product and the ways in which you can approach them.

In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Online marketing has changed dramatically in the past few years. The explosion of growth in the e-commerce world has only made it tougher for e-commerce sites to attract the critical mass of visitors needed to stay in business.

Internet marketing strategy. Image: workoninternet.net

The purpose and goal of online marketing are similar to traditional marketing strategies. Both methods are meant to boost up the brand awareness and help in finding out a number of customers for any particular company. But talking about carrying the online marketing, it is very much different than doing the conventional way of marketing.

Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products.  A comprehensive Internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires knowledge of social media, Search Engine Optimization (SEO), blogs, email lists, affiliate marketing, and more. When Google released search their Panda and Penguin algorithm updates, many website owners were sent scrambling as they watched their site’s rank slip.

With the abundance of information on the internet, the job of marketers is no longer to find leads; it is to help leads find you. Inbound marketing is a key component of an Internet marketing strategy.

If you want to succeed to market products and services on the Internet, with online sales, or increased the traffic of a website or your blog, and we understand that the blogger wants to get a click on a banner ad or link as much as possible every day. So, what should we do to achieve the desired target?

1.    While it maybe difficult to get on the front cover of a major magazine, you can create marketing opportunities by being featured in a popular niche blog.

2.    YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.

3.    Create a LinkedIn group. It’s free to create this group; and it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales. Please remember: Just don't use the platform to hard-sell anyone.

4.    Develop your brand name and image before communicating with your market. 

5.    Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing: Search Engine Optimization, Content Marketing, and Social Media Marketing.

6.    Study your competitors from their website through their sales process, including their marketing strategies. 

7.    Write and publish online press releases and publish articles or get listed in news stories.

8. Do not forget to use E-mail marketing effectively, but do not do spam.
9. Facebook is social media effectively to make your website crowded with visitors and clicks. Maximize your membership on Facebook wisely with the right strategy, for example, each time you write a status, make sure you put pictures that could attract the attention of your friends. Photos on Facebook have been shown to generate over 50% more likes than the average post. 
10. With the increase in smartphone users, tablet PCs, and Ultrabook, then make sure you create content that can attract smartphone users and other gadgets enthusiast.

Smartphones and gadget enthusiast is your marketing targets.Image: builtmobile.com

Beyond the tips as mentioned above, then doing all the conventional ways is also very important, for example to include your website on your business card.

 If you have enough money, then you can make that you can paste stickers on the rear window of your car. Posting ads on various sites also pay or free sites, so that your website or blog getting a lot of visitors and customers. Remember also to update and evaluation on your content so that visitors always want to come back.

Additional advice: Make sure you join the forums or online communities that are relevant to your business or website, so you can get feedback and information. You also need to be active on the forums, so they are willing to visit your website, you can even get a loyal customer.