by: Kim Valentine
You have a great website now where are the customers?
A great website without customers is like a mega mall in the middle of a desert with no road leading to it. In order to sell you need customers, but how do you get the traffic to your website?
There are numerous ways to drive traffic to your website, in this article we shall examine the paid methods of getting traffic.
1. Pay Per Click (PPC)
Nothing new to anyone on the net. Every major search engine offers it in one form or the other. A great way to drive traffic to your site. But only if you know how to use it.
You must select keywords that will drive traffic to your site but will not cause your CPC bill to skyrocket without converting prospects into sales. Your description must also complement your keyword so that it reinforces your products and services.
The persons who click have interest in your goods but are still prospects. What goods are they interested in however. If my food site should use a keyword phrase "oral pleasure" relating to food and tastiness, I might be surprised to get a lot of clicks but no sales. Why, you might ask? Most likely the persons clicking on my link got there while searching for adult links for oral pleasure.
You have a great website now where are the customers?
A great website without customers is like a mega mall in the middle of a desert with no road leading to it. In order to sell you need customers, but how do you get the traffic to your website?
There are numerous ways to drive traffic to your website, in this article we shall examine the paid methods of getting traffic.
1. Pay Per Click (PPC)
Nothing new to anyone on the net. Every major search engine offers it in one form or the other. A great way to drive traffic to your site. But only if you know how to use it.
You must select keywords that will drive traffic to your site but will not cause your CPC bill to skyrocket without converting prospects into sales. Your description must also complement your keyword so that it reinforces your products and services.
The persons who click have interest in your goods but are still prospects. What goods are they interested in however. If my food site should use a keyword phrase "oral pleasure" relating to food and tastiness, I might be surprised to get a lot of clicks but no sales. Why, you might ask? Most likely the persons clicking on my link got there while searching for adult links for oral pleasure.
